Privacy Notice

Effective Date: February 20, 2025

Welcome to Execue GTM, Inc. (“Execue,” “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Notice explains how we collect, use, disclose, and safeguard your personal information when you visit and interact with our websites and applications located at https://execue.io and https://app.execue.io (collectively, the “Platform”), use our Services, or engage with us in other ways.

This Privacy Notice applies to all users of the Platform and individuals who interact with us, including potential and existing customers, business partners, and website visitors.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Notice or our data protection practices, you may contact us at alex@execue.io.

Our Role

• As a Data Controller. We act as a Data Controller for the personal information we process in connection with our Platform and services, except where stated otherwise. This means we determine the purposes and means of processing your personal information. This Privacy Notice applies only to data processing where we act as a Controller.

• As a Data Processor. In addition to being a Data Controller, we also function as a Data Processor when we process personal information on behalf of our customers (e.g., businesses using our services). In this role we handle personal information solely based on the instructions of our customers, who act as Data Controllers. Customers are responsible for determining the purpose of the data processing. This processing is governed by our data processing agreements with the customers and not covered by this Privacy Notice.

Purposes and Legal Bases

We collect personal information depending on how you interact with our Platform. The purposes of this data collection generally include:

• Providing and managing our services – including user authentication, customer support, and feature functionality.

• Enhancing and personalizing the user experience – optimizing service performance, tailoring content, and improving Platform usability.

• Ensuring security and compliance – detecting fraud, protecting against unauthorized access, and meeting legal and regulatory obligations.

• Marketing and business development – promoting our services, engaging potential customers, and measuring campaign effectiveness.

We process personal information based on the following legal bases, as required under applicable data protection laws:

• Contractual Necessity – When processing is required to fulfill our contract with you (e.g., account creation, providing services, processing payments).

• Legitimate Interests – When processing is necessary for our business purposes, provided it does not override your rights (e.g., service optimization, fraud prevention, marketing to existing customers).

• Legal Obligation – When processing is required to comply with laws (e.g., tax, regulatory requirements).

• Consent – When we rely on your explicit permission (e.g., marketing emails, non-essential cookies, call recordings).

Types of Information We Collect

Information You Provide to Us

We collect personal information that you voluntarily provide in various contexts.

• Account Registration & Profile Information

We collect your name, email address, job title, company name, login credentials (passwords or authentication tokens), CRM or outbound tool access tokens and other contact details necessary to create and manage your account.

Purpose:

To create and maintain user accounts, authenticate users, and enable Platform functionality.

Legal Bases:

• Legitimate Interests – To provide our services and fulfill the contract with you or your employer.

• Contractual Necessity – To improve account security and user experience.

• Communications & Customer Support/Success

We collect your name, contact details (email, phone, mailing address), support inquiries, messages, and any additional information you share in correspondence.

Purpose:
To respond to inquiries, provide customer support, manage customer success, and improve service quality.

Legal Bases:

• Legitimate Interests – To address customer inquiries and improve our services.

• Contractual Necessity – If responding to a service-related request.

• Service Subscriptions & Payments

We collect your payment details (processed via Stripe), transaction history, billing information, account contact details (for custom billing: name, email, company, job title, address), and details related to your subscription status, renewals, cancellations, and service changes or upgrades.

Purpose:
To process transactions, manage subscriptions, and comply with financial regulations.

Legal Bases:

• Contractual Necessity – To process payments and manage your subscription.

• Legal Obligation – For compliance with tax and financial regulations.

• Platform Usage & Engagement

We collect information on uploaded content, preferences, settings, saved searches, and interactions with Platform features.

Purpose:
To personalize the user experience, improve services, and develop new features.

Legal Bases:

• Legitimate Interests – To enhance Platform functionality and optimize user engagement.

• Contractual Necessity – When necessary to provide requested services.

• Sales & Product Demonstrations

We collect your name, job title, company, contact information, service needs, business objectives, meeting information (e.g., time, date, participants, title, communication method, agenda, attachments), and call recordings (for training and quality assurance).

Purpose:
To provide sales consultations, improve offerings, and enhance the sales process.

Legal Bases:

• Legitimate Interests – To grow our business and improve sales processes.

• Consent – If call recordings are involved (where required by law).

• Events, Webinars, & Training Sessions

We collect your registration details (name, email, job title, company), attendance records, and feedback and survey responses.

Purpose:
To facilitate participation, improve event quality, and tailor future content.

Legal Bases:

• Legitimate Interests – To host and improve events and webinars.

• Consent – If explicit permission is required for follow-ups or recordings.

• Marketing Preferences & Communications

We collect your newsletter and promotional email preferences, as well as your opt-in/opt-out choices for marketing communications.

Purpose:
To send relevant updates, promotions, and marketing materials.

Legal Bases:

• Consent – If required for marketing communications.

• Legitimate Interests – To market similar products or services to existing customers.

• Surveys & Feedback

We collect customer testimonials or quotes, survey responses, and feedback submissions.

Purpose:
To improve our services and showcase customer experiences.

Legal Bases:

• Legitimate Interests – To collect feedback and enhance business reputation.

• Consent – When required for public testimonials.

Information We Collect Automatically

We collect certain data automatically through cookies, tracking technologies, and server logs.

• Log & Activity Data

We collect your IP address, browser type and version, operating system and device details, referring URLs and exit pages, date/time of access, and interactions with features.

Purpose:
To ensure security, analyze usage patterns, and improve the Platform.

Legal Basis:

• Legitimate Interests – To secure and enhance our services.

• Device Information

We collect your device type and model, unique device identifiers, and mobile network information.

Purpose:
To optimize the Platform for different devices and troubleshoot issues.

Legal Basis:

• Legitimate Interests – To provide a better user experience across devices.

• Tracking & Analytics Data

We collect data on click behavior, scroll activity, usage and activity on our Services, heatmaps, and UTM parameters (to track marketing campaign performance).

Purpose
To enhance user experience and measure campaign effectiveness.

Legal Bases:

• Legitimate Interests – To analyze Platform usage and improve service offerings.

• Consent – If required under cookie and tracking regulations.

Information We Receive from Third-Party Sources

We may supplement the data we collect with information from external sources.

• Publicly Available Data

We collect business profiles, professional contact details, LinkedIn employment history, and company-related information.

Purpose:
To enrich our database, provide lead intelligence, and optimize sales outreach.

Legal Bases:

• Legitimate Interests – To enhance our business database and improve sales efficiency.

• Contractual Necessity – When required as part of the services we provide.

• Social Media & Online Interactions

We collect data from engagements with our content (likes, shares, comments) and interactions on LinkedIn, Twitter, and similar platforms.

Purpose:
To analyze brand interactions and tailor content strategies.

Legal Bases:

• Legitimate Interests – To analyze and improve marketing performance.

• Contractual Necessity – When necessary to provide services to customers.

• Analytics & Marketing Partners

We collect insights from analytics tools and campaign effectiveness data.

Purpose:
To assess user behavior and refine our marketing efforts.

Legal Bases:

• Legitimate Interests – To measure and optimize business performance.

• Consent – Where legally required for tracking.

• AI & Enrichment Services

We collect contact details and business intelligence from third-party sources and providers.

Purpose:
To improve lead generation and provide accurate business insights.

Legal Bases:

• Legitimate Interests – To enhance our data for business outreach.

• Contractual Necessity – When necessary to provide services to customers.

Sharing and Disclosure of Information

We disclose personal information only when necessary and in accordance with applicable data protection laws.

• Service Providers and Business Partners. We share personal information with trusted third parties who assist us in operating our Platform and providing our services, including but not limited to vendors, consultants, hosting and cloud services, technical support providers, payment processors, CRM, analytics and marketing providers, vendors, consultants. These third parties are contractually required to handle your personal information securely and in compliance with applicable laws.

• Business Transactions. If we are involved in a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of the transaction. If required, we will notify affected users and ensure data protection commitments remain in place.

• Legal & Regulatory Compliance. We may disclose data to comply with legal obligations, including responding to law enforcement requests, and protecting against fraud, security threats, or violations of our terms.

• With Your Consent. We may share your data with third parties when you provide explicit consent.

• Aggregated & Anonymized Data. We may share anonymized and aggregated data that does not identify you personally for research, analytics, and business intelligence purposes.

International Transfers

As a company headquartered in the United States, we may process and store personal information in locations outside your country of residence. This includes transfers from the European Economic Area (EEA), the United Kingdom (UK), and other jurisdictions to the United States and other countries where our service providers operate. These countries may not have data protection laws equivalent to those in your jurisdiction.

To ensure that personal information transferred internationally is adequately protected, we implement appropriate safeguards, including:

• Lawful Transfer Mechanisms: We rely on various lawful transfer mechanisms, including Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), the EU-U.S. Data Privacy Framework, and other appropriate safeguards permitted by applicable data protection laws, depending on the nature of the transfer.

• Data Processing Agreements (DPAs). We enter into legally binding contracts with our third-party service providers and partners to require appropriate security and confidentiality measures.

• Additional Safeguards. Where applicable, we implement encryption, access controls, and other security measures to further protect your personal information.

By using our Platform or providing personal information to us, you acknowledge and consent to these international transfers, subject to applicable data protection laws.

Storage and Retention Practices

We securely store and retain your personal information only as long as necessary for its intended purpose and legal compliance, using robust security measures and regular reviews.

We implement technical and organizational measures to protect personal information from unauthorized access, alteration, loss, or destruction. These include secure storage in encrypted databases and servers with restricted access, access controls based on job roles and operational necessity, data encryption for personal information in transit and at rest and periodic security audits to assess vulnerabilities and ensure compliance.

We retain personal information based on the purpose of collection and applicable legal requirements:

• Account Registration & Profile Information: As long as your account remains active. If deleted, we retain data for a reasonable period for recordkeeping, dispute resolution, and legal compliance.

• Communications & Customer Support and Success: As necessary to resolve inquiries, provide ongoing support, and for training or quality assurance purposes.

• Service Subscriptions & Payments: Retained for billing, tax, and financial compliance as required by applicable regulations.

• Platform Usage & Engagement: Retained while you are an active user to personalize experiences and improve service features. If inactive, data is removed after a reasonable period unless legal obligations require retention.

• Sales & Product Demonstrations: Retained to maintain business relationships and improve sales processes. If no further engagement occurs, data is deleted or anonymized within a reasonable timeframe.

• Events, Webinars, & Training Sessions: Retained for follow-ups and event improvements. If you opt out, data is removed except where legally required.

• Marketing Preferences & Communications: Retained until you opt out. If consent is withdrawn, data is removed from marketing lists, but records of consent preferences may be retained.

• Surveys, Testimonials, & Feedback: Retained for service improvements and marketing unless a deletion request is made.

• Automatically Collected Information: Retained for security monitoring, fraud prevention, and analytics for a limited time unless legally required.

• Data from Third-Party Sources: Retained as part of our business efforts until the data is no longer relevant or is requested for deletion.

When personal information is no longer needed, we take appropriate steps to securely delete, anonymize, or de-identify the data to ensure it cannot be reconstructed or associated with an individual.

Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit our Platform. These files store and retrieve information about your preferences, actions, and settings, allowing us to provide a more efficient, personalized, and secure browsing experience.

In addition to cookies, we may use other tracking technologies, such as:

• Web Beacons & Pixels – Small transparent images embedded in emails or web pages that help us track engagement and measure campaign effectiveness.

• Device Identifiers – Unique identifiers associated with a device to recognize returning users and enhance security.

These technologies help us analyze interactions, improve functionality, and measure the effectiveness of campaigns and optimizations.

Categories of Cookies We Use

By Origin:

• First-Party Cookies – Created and stored directly by our Platform, these cookies are essential for remembering preferences, managing sessions, and improving website usability.

• Third-Party Cookies – Set by external service providers integrated into our Platform. These may support analytics, security, performance monitoring, advertising, and embedded content from social media or video platforms.

By Duration:

• Session Cookies – Temporary cookies that are deleted when you close your browser. They help maintain secure navigation and manage your session during a visit.

• Persistent Cookies – Stored on your device for a predefined period or until manually deleted. They remember preferences across multiple visits, such as login details and language settings.

By Functionality:

• Necessary Cookies – Essential for our Platform’s core functionality, such as security, fraud prevention, and compliance with regulatory requirements. These cannot be disabled.

• Functional Cookies – Enhance usability by remembering preferences, supporting live chat, or enabling social media sharing.

• Analytics Cookies – Help us track visitor behavior, analyze traffic patterns, and identify opportunities to improve user experience.

• Performance Cookies – Measure website speed, responsiveness, and technical stability, allowing us to optimize content delivery.

• Advertising Cookies – Enable personalized advertising by tracking interactions across sites and displaying relevant ads.

• Other Cookies – Cookies that do not fit into the above categories but are used for various technical purposes.

Below is a list of the cookies we currently use on our Platform:

Please note that the cookies listed above are subject to updates. Please check this page periodically for any changes.

Customising Your Cookie Preferences

Cookie Banner

When you first visit our Platform, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. Your preferences will be stored for 12 months, after which you will be prompted to renew or update your consent.

You may modify your cookie preferences at any time via the cookie settings available on our Platform.

Disabling non-essential cookies (e.g., functional, performance, analytics, advertising) will not prevent you from accessing our Platform. However, some features may be less effective, and personalized content may not be available. Necessary cookies, required for core website functionality and security, cannot be disabled.

Browser Settings

Most web browsers allow you to manage, block, or delete cookies through their settings. Below are links to instructions for popular browsers:

• Google Chrome

• Mozilla Firefox

• Safari

• Microsoft Edge

For other browsers, please refer to their official support pages.

Additionally, you can opt out of targeted advertising through industry opt-out tools such as the Network Advertising Initiative (NAI) Opt-Out Tool.

Third-Party Cookies

Some third-party services integrated into our Platform may set cookies. These may be used for analytics, advertising, and social media functionality. We recommend reviewing their respective privacy and cookie policies to understand their data collection and processing practices.

You can manage third-party cookies via our cookie settings panel, your browser settings, or privacy tools that limit cross-site tracking

Social Media Widgets

Our Platform may include social media features (e.g., Facebook, LinkedIn, Twitter widgets). These features may collect your IP address, pages you visit on our Platform, and interaction timestamps. The data collected through such widgets is governed by the privacy policies of the respective social media platforms, not ours.

Analytics and User Experience Tools

• Google Analytics 

We use Google Analytics to monitor site performance, understand visitor behavior, and optimize user experience. Google Analytics may set cookies to collect information such as page visits and navigation patterns, device type and browser information and time spent on pages.

For more details, see the Google Privacy Policy

To opt out of Google Analytics tracking, use the Google Analytics Opt-Out Browser Add-on.

• Hotjar Analytics

We use Hotjar to analyze user interactions and improve website usability. Hotjar collects clicks, scrolling activity, page views, time spent on different sections of our Platform, anonymized IP addresses (region-based), browser, device, screen settings, and feedback submitted through surveys and polls.

To opt out of Hotjar tracking, visit Hotjar’s Opt-Out Page.

Do Not Track (DNT) Requests

Some browsers and devices allow users to send Do Not Track (DNT) signals, indicating they do not want their online activities tracked. We do not currently respond to DNT signals but adhere to our privacy policies and applicable data protection regulations.

Your Privacy Rights

We respect your privacy and uphold your rights to access, correct, delete, and manage your personal information. We are committed to ensuring that you can exercise these rights effectively. Depending on your jurisdiction and applicable data protection laws, you may have specific rights regarding your data, which we outline below.

• Right to Access

You have the right to know whether we process your personal information. You can request a copy of the personal information we hold about you, along with details on how we use and share it.

• Right to Rectification

If any of the personal information we hold about you is inaccurate or incomplete, you can request that we correct or update it.

• Right to Erasure (“Right to Be Forgotten”)

In certain circumstances, you can request that we delete your personal data. This applies when the data is no longer needed for its original purpose, if you withdraw consent (where applicable), or if we processed it unlawfully.

• Right to Restriction of Processing

You can ask us to temporarily limit how we use your personal information, such as when you contest its accuracy or object to processing. During this restriction period, we will only store your data and not use it further until the issue is resolved.

• Right to Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format. If technically feasible, you may also request that we transfer your data directly to another service provider.

• Right to Object

In cases where we rely on legitimate interests to process your data, you can object to this processing. If you object to direct marketing, we will immediately stop sending promotional communications.

• Right Against Automated Decision-Making

If we make significant decisions about you solely through automated processes (without human involvement), you can request an explanation, express your viewpoint, and challenge the decision.

• Right to Withdraw Consent

If we rely on your consent for processing, you can withdraw it at any time without affecting the lawfulness of prior processing. Your withdrawal will not affect the lawfulness of processing before your consent was withdrawn.

• Right to Lodge a Complaint

If you believe your privacy rights have been violated, you can file a complaint with the relevant data protection authority in your jurisdiction..

• For EEA Residents: Contact your local Data Protection Authority (DPA) via the European Data Protection Board (EDPB) Members.

• For U.S. Residents: Submit complaints to the Federal Trade Commission (FTC) at www.ftc.gov.

• For Other Jurisdictions: Check with your national data protection authority for guidance.

Privacy Rights for U.S. Residents

U.S. residents have state-specific rights. These rights vary by state and are detailed in this Privacy Notice. 

• Right to Know (Access)

Certain U.S. privacy laws grant residents the right to request information about:

• Categories of personal information we collect.

• Sources from which we collect personal information.

• Business or commercial purposes for data collection.

• Categories of third parties with whom we share your data.

• Specific pieces of personal information we have collected about you.

The types of personal information we may collect include:

• Identifiers – Name, email address, IP address, and other contact details.

• Commercial Information – Subscription details, transaction history, and payment information.

• Internet Activity – Browsing history, search history, and interactions with our Platform.

• Professional Information – Job title, company name, and work-related details.

• Inferences – Preferences and behavioral insights derived from Platform usage.

• Right to Non-Discrimination

We will never discriminate against you for exercising your privacy rights. Exercising your rights will not result in denial of services, reduced service quality, or different pricing unless explicitly allowed by law.

• Right to Opt-Out of Profiling

You have the right to opt out of automated profiling when it is used to predict personal aspects such as behavior, interests, or economic status, particularly when such profiling produces significant effects.

• Right to Opt-Out of Targeted Advertising

You may opt out of the use of your data for targeted advertising, which involves displaying personalized ads based on your online activity, preferences, or other collected information.

• Right to Opt-Out of Sale or Sharing of Personal Information

Certain U.S. privacy laws define “sale” broadly to include some forms of data sharing, even when no monetary exchange occurs. While we do not sell personal information in the traditional sense, some of our data-sharing practices (e.g., cross-context behavioral advertising) may be classified as a “sale” under applicable laws. You may opt out of this type of sharing at alex@execue.io.

• Other State-Specific Rights

If your privacy rights are governed by state-specific laws, you may have additional rights beyond those listed here.

Exercising Your Rights

If you wish to exercise any of your privacy rights, you may contact us at alex@execue.io.

• Verification Process

To protect your privacy, we may require you to verify your identity before processing your request. If applicable, we may also verify your residency to fulfill state-specific privacy rights.

• Response Timeframes

We will respond to your request within 30 to 60 days, depending on applicable laws. If we need additional time (up to another 30 days), we will notify you of the delay.

• Authorized Agents

You may designate an authorized agent to submit requests on your behalf. Before processing such requests, we may require proof of authorization.

• Right to Appeal

If we deny your request, you have the right to appeal our decision. You can submit an appeal by contacting us at alex@execue.io.

Children’s Privacy Protection

Our Platform is not intended for individuals under 18. We do not knowingly collect data from children and will delete such information if discovered.

We do not knowingly collect, solicit, or process personal information from individuals under the age of 18. If we become aware that a minor has provided us with personal information, we will take immediate steps to delete such data.

If you believe that a child has provided us with personal information, please contact us at alex@execue.io.

Linked Websites and Third-Party Services

Our Platform may contain links to third-party websites, applications, or services. When you interact with these third-party services, their privacy policies and data practices apply, not ours. We encourage you to review their privacy policies before providing any personal information.

We are not responsible for the privacy, security, or content of external websites or services. Your interactions with third-party tools embedded within our Platform (e.g., chat features, social media widgets) may be subject to tracking by the respective third party.

If you have concerns about data collected through third-party integrations, you may review their privacy policies or adjust your settings accordingly.

Changes and Updates to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in legal or regulatory requirements, or modifications to our services, data collection, or processing activities

When we make significant changes, we will update the effective date at the top of this Privacy Notice and notify you via email, direct communication, or a prominent notice on our Platform, where applicable.

We encourage you to review this Privacy Notice periodically to stay informed about how we collect, use, and protect your personal information.